ShopRite has once again been named the “Most Trusted Conventional Grocery Store in the Northeast” in this year’s edition of the BrandSpark Most Trusted Awards. Research and consulting firm BrandSpark International, in coordination with Newsweek magazine, conducted an extensive survey to assess which brands American customers trust the most. For the third year in a row, ShopRite earned the most trusted honor amongst supermarkets in the Northeast. 🏆
“We are so proud that our customers have again named ShopRite as their most trusted supermarket. The majority of our stores are family-owned and operated by grocers who live and work in the neighborhoods they serve. These close connections with communities help us create shopping experiences that our customers value and trust,” said Mike Stigers, President of Wakefern Food Corp., the retailer-owned supermarket cooperative and marketing and distribution arm of ShopRite.
As part of the ranking, brands were considered in 10 broad sectors, with grocery brands included in the retail sector, and shoppers were asked to vote on which brands they trust the most and why. Participants cited transparency in business practices, fair prices, and timely customer service as important to their vote.
"BrandSpark's highly credible list of brands that are most trusted by American shoppers helps consumers make more informed shopping decisions, while enabling brands to leverage and communicate their hard-earned trust," said Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards.
ShopRite earns trust by providing the best value and shopping experience to customers through its huge assortment of fresh produce and groceries, Own Brands, online shopping, loyalty program and sales such as the iconic Can Can event, which recently wrapped up its 53rd annual January run.
To see Newsweek’s story and the results of the survey, Click Here
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $62 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $34 million to local organizations, hospitals and community groups. For more information, please visit www.ShopRite.com.
About BrandSpark International
Founded in 2001, BrandSpark International is a research and consulting firm that provides brands with the insights they need to understand the omni-channel shopper, refine their strategic brand positioning, build consumer trust and improve the success of their new product launches. BrandSpark Marketing Services runs major awards programs the Best New Product Awards and the BrandSpark Most Trusted Awards, and leading shopper community and digital promotions platform www.ShopperArmy.com.
Newsweek Media Partnership
BrandSpark has partnered with premier media brand Newsweek to shine a bright light on these award-winning brands. The partnership will include features of the winners, targeted communications to readers and unique high-value advertising opportunities for brands anchored by editorial content. The BrandSpark Most Trusted Awards has updated its highly influential logo to include the iconic and instantly recognizable Newsweek logo to generate even more impact for shoppers and brands.