Product Detail

<br>Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need<br>Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about<br>Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle<br>Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains<br>Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners<br>Free & Clear washing detergent that's hypoallergenic and made for sensitive skin Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact free and clear laundry detergent 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations.

Product Detail

<br>Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need<br>Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about<br>Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle<br>Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains<br>Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners<br>Free & Clear washing detergent that's hypoallergenic and made for sensitive skin Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact free and clear laundry detergent 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations.

Preparation & Usage

How to use 1. Pop the cap. 2. Flip the bottle completely upside down. 3. Wait 2 seconds. 4. Give 1 firm squeeze into the dispenser or washer until liquid stops. Medium loads: Use 1 firm squeeze. Large/heavily soiled loads: Use 2 firm squeezes. After first squeeze, wait 2 seconds, and give another firm squeeze. 5. Flip and store upright.

Features

Sensitive skin

Bio-enzyme power fights stains

0% dyes & fragrance

Septic safe

1 squeeze = 1 medium dose

Gluten free

Phosphate free

Not tested on animals

No animal ingredients

HE suitable for all machines