productAttributes.Product Marketing

Features to love Stay-tight lid Dishwasher safe design Pour spout cover Filter change light Easy-fill lid LockFit™ design for secure filter fit 7 cup capacity Comfort grip handle Slim design fits in fridge BPA free construction PUR Genuine Filter™ Genuine PUR Filters are the only filters certified for use in PUR systems. Certified to reduce 3x more contaminants than Brita®* *Certified lead & 3x more contaminants than Brita's® leading pitcher filter.† † Versus best-selling Brita® pitcher filter OBO3. PUR superior filtration provides cleaner, great-tasting water. Our specialized formula of granulated activated carbon and ion exchange materials reduces contaminants like certain pesticides and heavy metals. Then the water flows through our advanced pleated paper, filtering lead and particulates. #1 Selling Brand Among Certified Lead Reducing Filters.‡ ‡ Based on Nielsen Sales Data for the 52 weeks ending 05/29/21. See owner's manual for a complete list of contaminants reduced by device. Based on comparing a year's worth of bottle water (16.9 oz) to a PUR system and 9 refills. Based on Nielsen US Scantrak sales.

productAttributes.Product Marketing

Features to love Stay-tight lid Dishwasher safe design Pour spout cover Filter change light Easy-fill lid LockFit™ design for secure filter fit 7 cup capacity Comfort grip handle Slim design fits in fridge BPA free construction PUR Genuine Filter™ Genuine PUR Filters are the only filters certified for use in PUR systems. Certified to reduce 3x more contaminants than Brita®* *Certified lead & 3x more contaminants than Brita's® leading pitcher filter.† † Versus best-selling Brita® pitcher filter OBO3. PUR superior filtration provides cleaner, great-tasting water. Our specialized formula of granulated activated carbon and ion exchange materials reduces contaminants like certain pesticides and heavy metals. Then the water flows through our advanced pleated paper, filtering lead and particulates. #1 Selling Brand Among Certified Lead Reducing Filters.‡ ‡ Based on Nielsen Sales Data for the 52 weeks ending 05/29/21. See owner's manual for a complete list of contaminants reduced by device. Based on comparing a year's worth of bottle water (16.9 oz) to a PUR system and 9 refills. Based on Nielsen US Scantrak sales.

productAttributes.Preparation & Usage

Easy Setup 1. Soak filter for 15 minutes. 2. Rinse filter for 10 seconds. 3. Insert filter and twist to lock. 4. Fill pour tray with water. For best performance, change your filter every 2 months. See owner's manual for details.

productAttributes.Features

WQA certified to filter lead

Reduce chlorine for great taste

Filters up to 40 gallons or lasts up to 2 months