Savings Simplified

Understanding ShopRite's Simplified Shelf Signs
We've Made It Easier Than Ever to Find Great Value Throughout The Store!
Shopping just got simplier. The color-coded shelf signs help quickly identify sales, everyday low prices, and last chance items throughout the store. Our simplified sign system makes it easier to understand offers at a glance so you can shop with confidence and save time.

Red Signs: This Week's Deals
Red shelf signs and tags highlight products that are currently on sale for a limited time. Look for these tags to find promotional pricing and featured weekly offers.

Blue Signs: locked-in-price
Blue shelf signs and tags identify locked-in-prices, which are everyday prices you can count on. These items provide consistent value without waiting for a sale.
Savings Simplified FAQs
+ Why did ShopRite update the shelf signs?
Our simplified sign program was created to make in-store shopping more intuitive. By using a clear color system, customers can quickly recognize different types of pricing and promotions while shopping the aisles. The result is a faster, easier shopping experience.
+ What do the different colors on ShopRite shelf signs mean?
Red=Sale Items, Blue=locked-in-price, Green=Last Call (discontinued) Items
+ What is locked-in-price?
locked-in-price is an everyday value price on select products. These prices are designed to provide consistent savings customers can rely on.
+ What does Last Call mean?
Last Call indicates a product is being discontinued and may not be restocked. It is your final opportunity to purchase the item while inventory remains available.
+ Are all colored signs sales?
No. The color of a shelf sign helps identify the type of offer. Some signs represent promotional sales, while others highlight everyday pricing or discontinued products.