Inserra Supermarkets, Inc.

History and Overview

It all began with Patsy Inserra’s vision of creating a grocery store dedicated to serving local families and being a good neighbor. In 1954, he turned that dream into a reality when he opened the doors of Patsy’s in Lyndhurst, New Jersey.

With the entrepreneurial guidance of the late Lawrence Inserra, the company expanded to 14 ShopRite stores by 1981. Today, under the direction of the Inserra family’s third and fourth generations and Ron Onorato, president and COO, that family and community focus continues at all 22 Inserra ShopRite stores. In New Jersey, our 17 ShopRites are located in Bergen, Hudson and Passaic Counties, and in New York, we have 5 stores in Rockland County.

Since Inserra Supermarkets’ earliest days, three main principles have formed the Inserra Creed:

Service – providing our customers with a wide variety of merchandise in a pleasant and courteous environment.

Quality – providing our customers with the highest quality products at the lowest possible prices within a clean, healthy and safe environment.

People – treating our fellow associates fairly and providing them with the opportunity for growth by creating a satisfying and rewarding work environment.

These principles serve as the foundation of our purpose-filled mission “to care deeply about people and help them to eat well and be happy.”

As one of the region’s largest employers, our family-owned chain provides full- and part-time positions to more than 4,800 associates. Inserra Supermarkets also owns and operates a PriceRite in Garfield, New Jersey.


Community Outreach

Following in Patsy’s footsteps, each generation of the Inserra family has built upon his mission to lend a helping hand to those in need. Under the current leadership of Lawrence Inserra, Jr., Inserra Supermarkets gives back to the community through a vast range of charitable endeavors, and every June, we host our Annual Golf Outing for the Carl Inserra Leukemia Fund. Over the last thirty years, the Fund has donated millions of dollars to charities both large and small.

We look to make a real impact at the local level with our continuous outreach and support of food pantries and other hunger-relief organizations, hospitals, public and private schools, and churches and temples, among many others. Those regularly include Table to Table, the Center for Food Action, Hackensack University Medical Center and its Tackle Kids Cancer organization, the MS Center at Holy Name Hospital and local chapters of the Girl Scouts and Boys Scouts of America to name just a few.

Inserra Supermarkets is an ardent supporter of cure-focused research for cancer and diabetes, including that of the Fred Hutchinson Cancer Research Center, the Penn Medicine Abramson Cancer Center and the Diabetes Research Institute (DRI). In 2016, Inserra Supermarkets raised $200,000 for the DRI, which utilized the funding to create the Lindsey Inserra-Hughes Immune Tolerance Seminar Series to advance immunology research for type 1 diabetes.

In addition, Inserra Supermarkets stores take an active role in ShopRite’s Partners In Caring, a community-based, hunger-fighting initiative. During National Hunger Awareness Month every September, Inserra ShopRites participate in Partners In Caring Help Bag Hunger events, which are aimed at raising hunger awareness within communities.


Prioritizing Health and Wellness

Inserra Supermarkets’ emphasis on the health and wellness of our customers and associates goes hand in hand with our mission “to care deeply about people and help them to eat well and be happy.” At the heart of these efforts is our In-store Dietitian Program, which we continue to expand.

On a daily basis, our dietitians provide shoppers with free nutrition counseling to help educate and inspire them to live well and make healthy, informed choices for themselves and their families. The dietitians also host a wide range of events, including cooking workshops, nutrition counseling sessions, weight management classes, recipe demos and product spotlights, among many others. In addition, Inserra Supermarkets often partners with local hospitals, health companies and nonprofits to provide complimentary screenings, such as cholesterol checks, glucose screenings, and vascular assessments.

We welcome you to join the Inserra Supermarkets family and help to make the local communities we serve a better place to live and work.

The following ShopRite stores are owned and operated by Inserra Supermarkets, Inc.
ShopRite of Bayonne

ShopRite of Columbia Park

ShopRite of Emerson

ShopRite of Fair Lawn

ShopRite of Garnerville

ShopRite of Hackensack

ShopRite of Hillsdale

ShopRite of Hoboken

ShopRite of Jersey City

ShopRite of Lodi

ShopRite of Lyndhurst

ShopRite of New City

ShopRite of New Milford

ShopRite of Northvale

ShopRite of Palisades Park

ShopRite of Ramsey

ShopRite of Stony Point

ShopRite of Tallman

ShopRite of Wallington

ShopRite of Wayne

ShopRite of West Milford

ShopRite of West Nyack