Active: Potassium Nitrate (5%)*--Antihypersensitivity, Sodium Fluoride 0.15% W/V Fluoride Ion--Anticavity. Inactive: Water, Sorbitol, Hydrated Silica, Glycerin, Peg-8, Cocamidopropyl Betaine, Flavor, Xanthan Gum, Sodium Saccharin, Titanium Dioxide, Sodium Hydroxide.
Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age consult a dentist or physician.