Pull from end on front of bag. Sure Fire GroovesÂ®! The KingsfordÂ® difference. More edges for faster lighting. Innovative formula ensures long-burn performance. Ready to cook in about 15 minutes. Easy lighting. Directions. 1. Stack briquets. In a pyramid. Add lighter fluid following lighter fluid directions. 2. Light charcoal. Leave grill uncovered. Flames will die out while the briquets continue to burn and start to ash over. 3. Spread briquets. In a single layer when covered in ash (in about 15 minutes). Begin cooking.