Active Ingredients - Purpose.Potassium Nitrate 5% - Toothpaste for Sensitive Teeth.Sodium Fluoride 0.243% (0.14% W/V Fluoride Ion) - Toothpaste for Cavity Prevention.Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, Trisodium Phosphate, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Alcohol (1.09%), Xanthan Gum, Sodium Saccharin, Polysorbate 80, Sodium Benzoate, Cetylpyridinium Chloride, Benzoic Acid, Polyethylene, Titanium Dioxide, Blue 1 Lake, Blue 1.
Do not swallow. 12 yrs. & older: Apply at least a 1 -inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not use in children under 12 yrs.