Active: Potassium Nitrate (5.0%)...Purpose: Antihypersensitivity, Sodium Fluoride (0.243%)...Purpose: Anticavity Toothpaste. Inactive: Sodium Bicarbonate (Baking Soda), Water, Sorbitol, Glycerin, Hydrated Silica, Flavor, Sodium Saccharin, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate, Cellulose Gum, Titanium Dioxide, Xanthan Gum.
Do not swallow. Adults and children 12 years and over: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.