Active Ingredients - Purpose. Potassium nitrate 5.0% - Antihypersensitivity. Sodium Fluoride 0.243% - Anticavity toothpaste. Inactive Ingredients: Cellulose Gum, Flavor, Glycerin, Hydrated Silica, Sodium Bicarbonate, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Water, Xanthan Gum.
Directions: Do not swallow. Adults and children 12 years and over: apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician.
Church & Dwight Co., Inc.
Warnings: When using this product: Do not use longer than 4 weeks unless recommended by a dentist or physician. Stop use and ask a dentist: If the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.