Kellogg’s™/ ShopRite®*
Home Improvment – New Car Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY. VALID ONLY IN CONNECTICUT, DELAWARE, PENNSYLVANIA, MARYLAND, NEW JERSEY AND NEW YORK.

1. HOW TO ENTER: Beginning 3/16/2008 through 3/22/2008, purchase any five (5) Kellogg’s®, Keebler®, Eggo® and/or Sunshine® products (4 oz. or larger – any combination) with your ShopRite®* PricePlus club®* card at a participating ShopRite store located in Connecticut, Delaware, Pennsylvania, Maryland, New Jersey or New York during the same transaction and you will automatically receive one (1) entry into the sweepstakes. Alternatively, you may enter the sweepstakes without a purchase by hand writing on a 3”x 5” piece of paper your name, address, age, and daytime/evening phone numbers and mail in an envelope with sufficient postage affixed to: Kellogg’s™/ ShopRite®* Home Improvement – New Car Sweepstakes, P.O. Box 185581, Battle Creek, MI 49018-5581. All purchase entries must be completed by 11:59:59 PM (ET) on 3/22/2008. All mail-in entries must be postmarked by 3/22/2008 and received by 3/29/2008. Limit one purchase entry per transaction and one mail-in entry per outer stamped envelope. Kellogg North America Company (“Sponsor”) is not responsible for lost, late, misdirected, illegible, incomplete, damaged, postage due or mutilated mail. No mechanically reproduced, altered, forged, or facsimile entries will be accepted. All entries become the property of Sponsor and will not be returned. Sponsor is not responsible for any change of mailing address and/or telephone number of entrants. In the event of a dispute regarding the identity of the person submitting an electronic ShopRite®* PricePlus club®* card entry, the entry will be deemed submitted by the person in whose name the account is registered, provided that person meets all eligibility criteria set forth in these Official Rules.

2. ELIGIBILITY: Open to legal residents of the States of Connecticut, Delaware, Pennsylvania, Maryland, New Jersey and New York who are 18 years of age or older. Employees of Kellogg North America Company, Wakefern Food Corporation, ShopRite, their respective parent companies, subsidiaries, affiliates, advertising, promotion and other agencies and their immediate family members and/or those living in the same household of each are not eligible to participate. Void outside of CT, DE, PA, MD, NJ, NY or where prohibited.

3. RANDOM DRAWING: Winner will be selected in a random drawing on or about 4/7/2008 from among all eligible entries received from all methods combined by Sponsor or its designee, the judges in this Sweepstakes, whose decisions are final and binding. Winner will be notified by phone and/or mail at Sponsor’s discretion.

4. PRIZE/APPROXIMATE RETAIL VALUE (ARV)/ODDS: One (1) Grand Prize – $10,000 (to be awarded in the form of a check) to be used towards a Home Improvement or a New Car. Odds of winning depend on total number of eligible entries received from all methods combined. Unclaimed prize will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winner. Grand Prize winner will receive a 1099 tax form for the approximate retail value of the prize.

5. GENERAL: Potential Grand Prize winner will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No substitutions or transfer of prize permitted. Subject to all federal, state and local laws/regulations. Neither Sponsor, Wakefern Food Corporation, ShopRite, their respective subsidiaries, affiliates, advertising, promotion agencies nor their officers, directors, employees or assigns will have any liability whatsoever for any injuries, losses or damages of any kind or resulting from acceptance, possession, use and/or misuse of any prize or participation in the sweepstakes or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor is not responsible for incorrect ShopRite®* PricePlus club®* card data, along with any and all electronic, network, computer or other technical malfunctions that may occur upon collection, processing and transmission of data nor for any typographical or other error in the printing of the offer or in administration of the sweepstakes. Sponsor reserves the right, at its sole discretion, to cancel, suspend, or modify the ShopRite®* PricePlus club®* card entry method(s) of the sweepstakes if it becomes technically corrupted and select the winner by random drawing from among all eligible entries received up to the point of the Sponsor’s action. Sponsor is not responsible for any typographical or other error in printing, offering or announcement of prize.

6. For name of winner, send a self-addressed, stamped envelope by 6/30/2008 to: Kellogg’s™/ ShopRite®* Home Improvement – New Car Sweepstakes – Winner’s List, P.O. Box 185584, Battle Creek, MI 49018-5584. Winner’s list to be available after 4/30/2008.

7. This promotion is sponsored by Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2008 Kellogg NA Co.

*® Copyright Wakefern Food Corporation