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historical ShopRite storefront
About Us

ShopRite Today … Families Serving Families

 

From a small, struggling cooperative with eight Members – all owners of their own grocery stores – Wakefern Food Corp., the merchandising and distribution arm for ShopRite, has grown into the largest retailer-owned cooperative in the United States and the largest employer in New Jersey. The cooperative is comprised of 50 members who individually own and operate supermarkets under the ShopRite banner. Today, Wakefern and ShopRite together employ more than 50,000 people throughout New Jersey, New York, Connecticut, Pennsylvania, Delaware and Maryland.

At ShopRite, generations of families have served generations of their customers’ families. Although they have grown from the small “Mom and Pop” stores of the 1940’s, most ShopRite stores are still family owned and operated businesses – many with second, third, or even fourth generations involved.

All ShopRite owners are members of Wakefern Food Corp., which buys, warehouses and transports products while providing other support services to ensure customer satisfaction. “Volume” buying enables ShopRite stores to offer their consumers the lowest overall prices, and the greatest value, in the marketplace.

Headquartered in Keasbey, New Jersey, Wakefern operates over 2.5 million square feet of grocery and non-food warehousing. Its transportation fleet, one of the largest private fleets on the east coast, consists of 400 tractors and 2,000 trailers, and travels more than 35 million miles annually. For more information on Wakefern Food Corp., please visit www.wakefern.com.

ShopRite is dedicated to supporting the communities in its trading areas. ShopRite has been a long time supporter of the Community Food Bank of New Jersey, donating food, services, money and contributing hundreds of volunteer hours each year. An additional focus of community support is the education and training of special needs students to prepare them for meaningful careers in the supermarket industry. This innovative and groundbreaking program – Supermarket Careers – was created by ShopRite in 1989, and is now in place in 42 schools throughout the company’s six state area. The program has received local, state and national awards, including the Secretary of Education’s Award, the highest honor available to vocational programs. ShopRite is also an annual sponsor of the New Jersey and Connecticut Special Olympics Games, providing logistical, volunteer and food support for these annual events that attract more than 1,800 athletes and 20,000 attendees.

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ShopRite Top Healthy Meal Makeovers
Our ShopRite Dietitians’ Top 10 Recipe Makeovers!

It’s the 10th Anniversary of our ShopRite Dietitian Program and we’re celebrating with a recipe roundup we know you’ll love. Scroll through our Dietitian’s Top Recipe Makeovers to find your new favorite family meal!

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Cream Cheese Swirl Brownies
Holiday Baking with Betty Crocker

The holiday season is nearly upon us – it’s time to bust out your favorite sprinkles, chocolate chips and more and get baking! Our friends at Betty Crocker are sharing their top 10 holiday baking recipes so you can impress everyone at your next holiday party.

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eGift Cards

eGift Cards

Order an eGift Card

Redeem an eGift Card

1. Visit shoprite.com and select “Gift Cards” tab on the main tool bar.
2. Select “Order eGift Cards.”
3. Select Dollar Amount, fill in recipient information* and enter gift message.
4. Enter Payment Information.*Please Note: You must have recipient’s email address.
1. eGift Card emails are sent from egiftcard@shoprite.com.
2. Click on the link provided in the email.
3. Follow the directions provided to complete the eGift card process*.*Please Note: You must have a ShopRite Price Plus® club card.

ShopRite Gift Cards

Plastic/Physical Cards

Q: Where can I purchase ShopRite® gift cards?

A: ShopRite® sells the physical (plastic) gift cards in all of our retail locations as well as on shopritedelivers.com. Customers placing ShopRite from Home® orders can order plastic gift cards via this service as well.

 

Q:  Are ShopRite® gift cards available in various denominations?

A: The ShopRite® gift cards available in our stores do not have pre-determined amounts of value.  You can choose the gift amount to be loaded to the card with the maximum of $500 per card, $2,000 per day, per customer. These limits apply to gift cards purchased via shopritedelivers.com as well.

If you purchase a gift card via shopritedelivers.com, you can choose from denominations of $25 (limit 10 per order), $50 (limit 10 per order) or $100 (limit 20 per order).

 

Q: When are the ShopRite® gift cards ready for use?

A:  ShopRite® gift cards are activated at time of purchase and are immediately ready to use. Always treat gift cards as you would cash.

 

Q: How is the gift card applied to a ShopRite® order?

A:  ShopRite® gift cards must be presented to the cashier at the time of purchase. The card’s available balance will be applied to the purchase total. If the current value of the card exceeds the purchase total, the remaining balance will be retained on the card except as otherwise required by law.

 

Q: Where can I use ShopRite® gift cards?

A:  ShopRite® gift cards can only be used to purchase merchandise and services at a ShopRite® supermarket or ShopRite® pharmacy. You can also use a ShopRite® gift card to pay for a ShopRite from Home® order, when picking up the order from a ShopRite® supermarket.

ShopRite® gift cards cannot be used in ShopRite® liquor stores or when making and paying for a purchase on shopritedelivers.com.

 

Q: Can I trade a ShopRite® gift card in for cash?

A: ShopRite® gift cards cannot be redeemed for cash except when required by law.

 

 Q: What if I lose my gift card? What if my gift card is stolen? Can I get it replaced?

A: Protect your ShopRite® gift card as you would cash.  The unused balance of lost or stolen gift cards will not be replaced without proof of purchase.

 

Q: Do the funds on a ShopRite® gift card expire?

A: The funds on a ShopRite® gift card do not expire.

 

Q: What is the shipping policy for ShopRite® gift cards purchased on ShopRitedelivers.com?

A: When you purchase a physical (plastic) gift card on shopritedelivers.com, you can choose from denominations of $25 (limit 10 per order), $50 (limit 10 per order) or $100 (limit 20 per order).

 

If an order is placed between the hours of 12 am – 11:59 pm EST on Monday, Tuesday, Wednesday or Thursday, the order is processed the next day.

 

Example: If you place your order at 11 pm EST on Monday, it will be processed on Tuesday.

 

Example: If you place your order at 2 am EST on Monday, it will be processed on Tuesday.

 

Example: If you place your order at 10 pm EST on Tuesday, it will be processed on Wednesday.

 

If an order is between the hours of 12 am – 11:59 pm EST on Friday, Saturday or Sunday, the order is processed on the upcoming Monday.

 

Gift cards are shipped via the US Postal Service. You can choose a shipping method that works with for you: first class mail for $1.99, 2-3 day for $8.49 or next day delivery for $22.94.

 

Cards are active upon purchase. Once cards arrive treat them as you would cash.

 


Linking Gift Cards on to a Price Plus® club Card: Plastic and eGift

 

Q: How do I link gift cards to my Price Plus® club Card? Where do I go to add gift cards to my Price Plus® club Card?

A: To link gift cards to your Price Plus® club Card, visit shoprite.com or the ShopRite® mobile app and select the ‘Gift Cards’ tab on the main tool bar. Here you can select – View Gift Card Balance, Link Gift Cards or Manage your Gift Cards. Once you select one of these you will be prompted to log in to your shoprite.com account. You must have a shoprite.com account to complete the process.  If you do not have a shoprite.com account, go to shoprite.com to create one.

After logging in, the site will bring you to the screens for viewing a gift card balance, linking the gift cards and seeing the history. Fill in the required fields to get the information you are looking for.

NOTE: You are not required to link plastic gift cards to your Price Plus® club Card; this tool is offered to you for your convenience.  Plastic gift cards must have a scratch off/peel off area on the back to be linked to a Price Plus® club Card. You will also need to create a PIN or use the Price Plus® club Card PIN you created in store when a refund was loaded to your card. Gift Card history will be populated once you have linked cards on your Price Plus® club Card and transactions have taken place.

 

Q: How do I check my gift card balance(s)?

A:  There are several ways to check a gift card balance. You can use shoprite.com, ShopRite® mobile app or various in-store resources.

If your card has a scratch off/peel off the area over the security code, then log on to your shoprite.com account and select ‘Gift Cards’ on the main tool bar.  Then select ‘View Gift Card Balance’ in the drop down.  NOTE:  If the gift card does NOT have a scratch off/peel of area on the back, you cannot check your balance online.

For all types of ShopRite® gift cards, you can call 1-800-ShopRite (1-800-746-7748) and use the automated Gift Card Balance feature. Also, while you are in a ShopRite® location, you can use the price checkers or visit the customer service desk or ask a cashier to check the balance for you.

 

Q: Can I check my balance on my ShopRite® app?

A: Yes, click “Gift Cards” on the home screen.  Instructions are the same as for shoprite.com

 

Q: How many gift cards can I link onto my Price Plus® club Card?

A: There is no maximum number of cards. However, the load limits generally applicable to gift cards continue to apply after they are linked to your Price Plus® club Card.  Furthermore, you may only associate $2,000 worth of gift cards to your Price Plus® club Card per day.

 

Q: Can I use the ShopRite® app to link my gift cards to my Price Plus® club Card?

A:  Yes, click “Gift Cards” on the home screen.  Instructions are the same as for shoprite.com

 

Q: What is the security code?

A: The security code is located under either a scratch off or peel off area on the back of your card. Cards that have this scratch/peel off area can be linked to a Price Plus® club Card via shoprite.com.

 

Q: I linked a gift card to my Price Plus® club Card, but the store associate told me the gift card is not on my Price Plus® club Card?

A:  If a gift card balance cannot be found, we suggest confirming that you have the correct PIN for the Price Plus® club Card you are referencing.  If the PIN is correct, there could be a few reasons why there is no balance:

The gift card could be linked to another Price Plus® club Card– If this is a possibility, call 1-800- ShopRite (1-800-746-7748) to review your account status. It’s important that you have only one Price Plus® club Card.

Someone could have used the physical plastic card in store. This may be possible if you did not securely store or destroy the card after loading it, or if you lost it. Please check with family members to see if they used the plastic gift card in store.

Someone who knows your PIN used the funds while shopping in store. We recommend you securely store your PIN and do not share it as it protects any refunds and gift cards loaded to your Price Plus® club Card.

 

Q:  I’ve tried to link my gift card to my Price Plus® club Card, but it’s not working. What do I do?

A:  Only ShopRite® gift cards (plastic) with a scratch off/peel off area can be linked to your Price Plus® club Card. Plastic Cards WITHOUT a scratch off/peel off area can be used when making an in-store purchase. A card may also have a $0 balance and therefore cannot be linked. Or, if someone has your gift card, they may have linked it to another Price Plus® club Card.  You may also have reached your $2,000 per Price Plus® club Card per day limit.

 

Q: Can I link other store/retail gift cards to my Price Plus® club Card?

A: Only ShopRite® Gift Cards can be linked to your Price Plus® club Card. You can link both plastic gift cards and eGift cards to your Price Plus® club Card, up to $2,000 per day.

 

Q: When I try to link my Gift Card, it asks me to validate my PIN. What does this mean?

A:  The PIN used to link a Gift Card to a Price Plus® club Card is the same PIN used when adding/redeeming a refund on your Price Plus® club Card.  If you are prompted to validate a PIN while trying to link gift cards, a PIN has already been created for your Price Plus® club Card.  If you did not create this PIN or if you do not remember your PIN, please go to shoprite.com to reset your PIN.

 

 Q: Should I keep the plastic card once I link it to my Price Plus® club Card?

A: It is very important for you to keep track of your plastic/physical gift cards even AFTER you successfully linked it to your Price Plus® club Card. The plastic card is “live” and remains “live” until the balance is used – either via the Price Plus® club Card you linked it to or by use the actual plastic card.

While there is no “requirement” to keep the card, if you choose to do so, you should store it in a secure location. If anyone finds the card, it is still active and can be used to purchase goods at ShopRite®. Treat any physical gift card, whether linked to a Price Plus® club Card or not, as cash.

 

Q: My family and I have separate Price Plus® club Cards. How do I make sure I link it to the correct Price Plus® club Card and retrieve the funds off that card when making a purchase?

A: When you sign up for a shoprite.com account, you must enter a Price Plus® club Card as well as an email address. When linking your gift cards to your Price Plus® club Card, you will sign into this same account. The system will then use the card you entered in your profile as the destination for your linked gift card funds. It’s important that you keep your shoprite.com account up to date and ensure you only have one Price Plus® club Card.  You can call 1-800-ShopRite        (1-800-746-7748) and a representative can review your account.

 

Q: When I placed my order, the system used my whole gift card balance. Is there way for me to select the amount I want to use towards my order?

A: Currently the system applies the entire balance to your order when you choose to use your linked Gift Card balance towards your purchase.  If the total of your order is less than the amount of the gift card, the system will only use what it needs to pay for the order.

 

Q: I tried to enter my PIN and the system locked me out. What do I do?

A:  If you are locked out of your shoprite.com account, please call 1-800-ShopRite (1-800-746-7748).

 

Q: I linked a gift card to my Price Plus® club Card, but then I decided to use the plastic card on a recent trip to the store. Do I need to log back in to adjust my account?

A: No. If the physical, plastic gift card is used in store, our system automatically updates your Price Plus® club Card balance to reflect this activity.

 

Q: I linked a gift card to my Price Plus® club Card, but changed my mind. What can I do?

A:  Once you link a gift card to your Price Plus® club Card, it remains on the card until the entire balance is used.  You can always use the physical, plastic card in store. It is still a valid card even when linked to a Price Plus® club Card.

 

If you have any questions about your Price Plus® club Card, please call 1-800-ShopRite (1-800-746-7748).


 

eGift Cards – Ordering/Linking to ShopRite® Price Plus® club Cards and Redeeming

 

Customers can now order electronic gift cards (eGift Cards) via www.shoprite.com. The eGift cards are linked to a ShopRite® Price Plus® club Card, and redeemed at checkout when the ShopRite® Price Plus® club Card is scanned and the customer enters a PIN.

**It’s essential that you let any customers that inquire about the eGift cards that the recipient MUST have a ShopRite® Price Plus® club card to use/redeem the eGift. If the recipient does not or the purchase is unsure if they do, options are:  1) the purchaser can ask the intended recipient to establish a shoprite.com account, 2) the purchaser can buy a plastic gift card from the store or 3) order a plastic gift card via shopritedelivers.com**

When purchasing ShopRite® eGift cards, the customer will enter the amount they wish to “gift,” and enter the gift recipient’s email address.  Customers can send various dominations of ShopRite® eGift cards to the same recipient or send various eGift cards to multiple recipients. The customer ordering the ShopRite® eGift card will also receive an email that the purchase was made.

**NOTE: an actual plastic card is NOT issued.  ShopRite® eGift card funds are linked to a ShopRite® Price Plus® club Card.

To find the eGift Card section of www.shoprite.com, customer can log on and look for “Gift Cards” in main toolbar. Then, select “Order eGift Cards” from the drop down menu.

This FAQ is divided into 2 sections: I purchased/I want to purchase a ShopRite® eGift card for someone AND I received a ShopRite® eGift card.

I purchased/I want to purchase a ShopRite® eGift Card for someone…

 

Q: How do I order and ShopRite® eGift Card? Where do I go to get a ShopRite® eGift Card?

A: To order eGift cards from ShopRite®, you log on to www.shoprite.com, then look for “Gift Cards” in the main toolbar at the top of the page. Then, select “Order eGift Cards” from the drop down. You can then select the dollar amount, fill in the recipient – you must have their email address – and, if needed, enter a gift message.   You can purchase up to $2,000 eGift Cards per day.

Currently, we recommend accessing the full shoprite.com site via a desktop or laptop computer. **The intended recipient MUST have a ShopRite® Price Plus® club Card to use the eGift card. If they do not or you are unsure, you can purchase a plastic gift card at any ShopRite® store or order one via shopritedelivers.com.**

Q: What forms of payment can I use to purchase an eGift card?

A: ShopRite® accepts all major credit and debit cards that have a credit card logo.

 

Q: How does the recipient redeem the ShopRite® eGift Card?

A: The recipient will receive an email alerting them of the ShopRite® eGift. There will be a link in the email that will take them to the eGift card redemption screen on shoprite.com. The recipient MUST have a ShopRite® Price Plus® club Card as the ShopRite® eGift must be linked to it.

 

Q: How will the recipient know I sent him/her an eGift?

A: Once your payment is successfully processed, an email will be sent to the recipient. It will come from eGiftcard@shoprite.com and will include: the amount of the gift, the sender’s first and last name, a gift message if you chose to add one, and a hyperlink to the take the recipient to shoprite.com where they can link the eGift to their Price Plus® club Card.  The recipient will be limited to linking $2,000 worth of gift cards per day to his or her Price Plus® club Card.

 

Q: Does the ShopRite® eGift card have to be activated by the recipient?

A: As soon as the ShopRite® eGift card is ordered and payment is successfully processed the eGift card is active and ready for use. The recipient will have to link the eGift to his/her ShopRite® Price Plus® club Card to use the eGift, subject to load limits such as the maximum load of $2,000 per day to the Price Plus® club Card.

 

Q: Do I need a ShopRite® Price Plus® club Card to ORDER a ShopRite® eGift Card?

A:  To order a ShopRite® eGift card, you must have a www.shoprite.com profile as well as a ShopRite® Price Plus® club Card. To establish a profile on the site (if you do not already have one), you can go to www.shoprite.com.

You’ll need your full name, email address and Price Plus® club Card.  This will allow us to access your account should you have questions about the ShopRite® eGift card and its use. You can also log on to your profile, anytime, to see if the eGift card has been linked to a ShopRite® Price Plus® club Card by the recipient. It’s important that you make sure you only have one shoprite.com profile and that the appropriate Price Plus® club Card associated with it.
Q: Can I still get a real/plastic ShopRite® Gift card?

A: Yes. You can purchase plastic cards in any ShopRite® store or via shopritedelivers.com.

 

Q: What if I’m not sure the person I am buying the eGift card for has a ShopRite® Price Plus® club Card?

A: We suggest you confirm with the intended recipient that he/she has a ShopRite® Price Plus® club Card and access to the internet prior to purchasing a ShopRite® eGift card.  If they do not, you can purchase a plastic gift card at any ShopRite® location or via shopritedelivers.com. The recipient must load the eGift card on to their Price Plus® club Card via the shoprite.com website.

 

Q:  What if the person I’m buying the card for does not have a ShopRite® Price Plus® club Card?

  1. A ShopRite® eGift card MUST be linked to a ShopRite® Price Plus® club Card to be used in our stores. If the intended recipient does not have a ShopRite® Price Plus® club Card or you are unsure, you can purchase a plastic gift card at any ShopRite® location or via shopritedelivers.com. Or, if they are willing, you can ask them to sign up for a ShopRite® Price Plus® club Card on shoprite.com.

 

 

Q: How will I know the person has received my ShopRite® eGift Card?

A: You will get an email confirming the purchase of the ShopRite® eGift card. If you need further information about the use of the eGift card, you can log on to your shoprite.com profile to see if the card has been linked.

Go to “Gift Cards” in the main toolbar on shoprite.com, select “eGift cards” from the drop down, and log in with same log in you use for your www.shoprite.com profile.  Scroll down until you see the “Manage” gift cards area.

You can see any ShopRite® eGift Card you purchased as soon as the payment process is successfully completed.

If, after 15 days, the recipient has still not linked the eGift to their Price Plus® club Card, you will receive an email from ShopRite®.

 

Q: How will I know if the person has used/redeemed the ShopRite® eGift Card I sent them? How will I see if they linked the eGift card to their Price Plus® club Card?

A: You can log on to your shoprite.com profile to see if the card has been linked. You cannot see if they redeemed or used the card or what they spent the gift on.

Go to “Gift Cards” in the main toolbar on shoprite.com, select “eGift cards” from the drop down, and log in with same log in you use for your www.shoprite.com profile.  Scroll down until you see the “Manage” gift cards area.

You can see any ShopRite® eGift Card you purchased as soon as the payment process is successfully completed.

Or you can contact the recipient.

 

Q: Can I load other gift cards onto my ShopRite® Price Plus® club Card?

A: No. Only ShopRite® eGift cards can be linked to a ShopRite® Price Plus® club Card. You can also load digital coupons to your card. Refunds given to you by ShopRite® can also be loaded to your card.

 

Q: I’ve ordered an eGift card, now I want to cancel it. How do I cancel an eGift card order?

A:  We apologize for any inconvenience. Please contact 1-800-ShopRite and have your order number ready (it’s found in the email confirmation you received from ShopRite® when you purchased the eGift).

 

I received an email saying someone bought me/sent me a ShopRite® eGift Card …

 

Q: I received an email saying that someone bought me a ShopRite® eGift Card — Is the real/Is this spam?

A: Please check the email address that the email came from. If it says eGiftcard@shoprite.com, it is from ShopRite®. If you are unsure, please contact the person listed as the purchaser to see if they sent you a ShopRite® eGift card.

Q: How do I use/ redeem a ShopRite® eGift Card?

A: In the email you received from eGiftcard@shoprite.com, there will be a link that will take you to the eGift card redemption screen. You’ll need to log on to your shoprite.com profile. Have your ShopRite® Price Plus® club Card number on hand as the ShopRite® eGift MUST be linked to it. If you have a PIN associated with your ShopRite® Price Plus® club Card (from a refund put on the card) have that handy as well. If you have never set up a PIN, you’ll need to set one up during the process of linking the eGift card to your Price Plus® club Card.

 

Q: How do I link gift cards to my Price Plus® club Card? Where do I go to add gift cards to my Price Plus® club Card?

A: To link gift cards to your Price Plus® club Card, visit shoprite.com or the ShopRite® mobile app and select the ‘Gift Cards’ tab on the main tool bar. Here you can select – View Gift Card Balance, Link Gift Cards or Manage your Gift Cards. Once you select one of these you will be prompted to log in to your shoprite.com account. You must have a shoprite.com account to complete the process.

After logging in, the site will bring you to the screens for viewing a gift card balance, linking the gift cards and seeing the history. Fill in the required fields to get the information you are looking for. You may only link $2,000 worth of total value to your Price Plus® club Card in any given day.

NOTE: You will also need to create a PIN or use the Price Plus® club Card PIN you created in store when a refund was loaded to your card. Gift Card history will be populated once you have linked cards on your Price Plus® club Card and transactions have taken place.

 

Q: I do NOT have a ShopRite® Price Plus® club Card … how do I apply for one so that I can use my eGift Card?

A: If you think you might have a Price Plus® club Card from past visits to our ShopRite® stores, but are unsure of the number, you can ask the courtesy desk to look you up or call 1-800-ShopRite.

If you are sure you do NOT have a Price Plus® club Card, please log on to www.shoprite.com to establish a profile and request a ShopRite® Price Plus® club Card.

If you are unsure, please visit the courtesy desk or call 1-800-ShopRite. They can assist you and make sure you do not wind up with multiple cards.

 

Q: I do NOT WANT a ShopRite® Price Plus® club Card… how do I redeem the ShopRite® eGift Card?

A:  A ShopRite® eGift card MUST be linked to a ShopRite® Price Plus® club Card to be used in our stores.  If possible, please contact the sender of the gift to see if he/she can assist you.

 

Q: What is my PIN? How do I get my PIN?

A: A PIN is associated with your ShopRite® Price Plus® club Card. You may have established a PIN previously if you’ve redeemed a refund that was linked to your card. If you have never set up a PIN, you’ll need to set one up during the process of linking the eGift card to your Price Plus® club Card.

 

 

Q:  How do I reset a PIN?

A: You’ll need to log on to your shoprite.com profile to reset your PIN.

 

Q: What if I don’t use the whole amount of the ShopRite® eGift Card?

A: If the amount of the eGift card is greater than your order total, the unused portion will remain on your ShopRite® Price Plus® club Card. If your order total is more than your eGift card, the entire eGift card will be used.

 

Q: Can I use just a portion of the amount of the ShopRite® eGift Card?

A: If the balance of the eGift card is less than the total of your order, the entire eGift card will be applied as payment. If the balance of the eGift card is more than the total of your order, just the amount needed will be applied to your order as payment and the remaining balance will stay on your Price Plus® club Card.

 

Q: How do I check the balance of my ShopRite® eGift Card?

A: You can log on to your www.shoprite.com account, select Gift Cards on the main tool bar to check your balance.

 

Q: Can I print the eGift card?

A: ShopRite® eGift cards MUST be linked to a ShopRite® Price Plus® club Card to be redeemed in our stores. You cannot print the eGift.

 

Q: A ShopRite® eGift Cards returnable?

A: Once you place your order, it cannot be cancelled or returned. Credit Cards are charged at the time of purchase.

 

Q: What if I have several eGift cards AND refunds on my ShopRite® Price Plus® club Card? Can I choose what is used? Can I choose the order?

A: If you know you have several kinds of stored value on your Price Plus® club Card, let the cashier know BEFORE beginning the transaction so that he/she can watch for the prompts on the cash register. This will allow them to assist you in the checkout process.

 

Q: Can I use the ShopRite® app to link my eGift card to my Price Plus® Club Card?

A: We are currently developing the functionality to link gift cards via the ShopRite app.

 

Q: What if I represent a tax-exempt charitable organization interested in purchasing ShopRite® gift cards?

A: Some of the policies provided may not apply to charitable organizations.  Please contact your local ShopRite® or Wakefern Food Corp. at 732-225-8094.

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Seafood 101

Skip to: Terminology | Seasonality | FAQ

Terminology

Ahi: Hawaiian name for both yellowfin and bigeye tuna.

Aquaculture:  The farming of fish and shellfish, in salt, brackish, or freshwater. About half of the seafood produced globally is from aquaculture operators.Salmon over Greens

Brine: A mixture of water and salt that is used in freezing, particularly in IQF shrimp.

CPD: Acronym for cooked, peeled, and deveined.

Count: The number, or piece amounts of certain seafood items per pound, or box, etc.

Domestic: Refers to products that are harvested and usually packaged in the United States.

Fillet:  A strip of flesh from the side of a fish, cut away from the backbone. Fillets can be skin-on or skinless, bone-in or boneless.

Grading:  Size measurements by which seafood is often sold. Increments are most often either counts per pound (i.e., 21/25 shrimp) or by graded weights (i.e., 4-6 lb. H&G salmon or 2/4 oz. pollock fillets).

I.Q.F.: Abbreviation for Individually Quick Frozen.

Imported: Refers to products that are not harvested or packaged within the United States.

Individually Wrapped: Term identifying product that has been wrapped in cellophane film, such as individual fillets.

Net Weight: The weight of a product when ice, water, and/or any packing materials are removed.

Once Frozen: Term that describes seafood items that have been factory frozen only one time. As in, “once frozen pollack fillets.”

Overfishing:  The scenario where the amount of fish taken in a fishery is greater than the amount of the remaining fish population can reproduce to the same or greater level.

Roe:  Eggs from a fish or shellfish.

Sashimi:  Thinly sliced prices of fish or shellfish that are eaten raw. Also used (both accurately and inaccurately) to indicate a fish of premium or “sashimi” quality.

Sushi Quality: Term used for identifying a superior degree of freshness or quality in fish products. Usually associated with customers that require superior quality fish, such as sushi bars.

Tail-on CPD: Term describing a shrimp that has been cooked, peeled and de-veined with the tail segment intentionally left on.

Tail-on P & D: Term describing an uncooked shrimp that has been peeled and de-veined with the tail segment intentionally left on.

Twice Frozen: Term used to describe seafood items that have been frozen at sea or in a factory, shipped to another location, thawed and repackaged, and then frozen again. Such as, “twice frozen pollack fillets”.

 

Seasonality

Dark Teal: Peak

Light Teal: Limited

Green: Off-Peak

Seafood Seasonality Chart

 

Frequently Asked Questions

What is the difference between wild and farmed seafood?

Wild-caught means the fish were caught using nets, hand-lines, divers, or traps.  Farm-raised fish are raised in tanks or enclosures specifically for food.  Most fish grown for agriculture are produced by traditional breeding methods and are very similar to wild-caught fish. Some farmed fish are just wild fish that are caught and then raised in pens.  Both are equally nutritious.  In the wild, fish get Omega-3 fatty acids (the main nutrient in fish) from eating algae, either by eating smaller fish who eat algae or by eating it directly. In farm-raised fish, algaShrimp Cocktaile is added directly as a part of their feed.

Is previously frozen seafood as good as fresh?

Many fish are now frozen on the boat, just minutes after being caught, with flash-freezing units that maintain a temperature far below the typical home freezer. Many “fresh” fish are in fact previously frozen, and while reputable fishmongers will state this on the card identifying the fish, not all do

How long can seafood safely stay in the refrigerator?

When stored properly in the refrigerator, fresh fish should be cooked within two days, up to three at most, from the time it was purchased. Shelf life does vary from species to species, with some lasting slightly longer. Two days is a good rule of thumb to follow.

There are two recommended methods:  One is to keep the fish in its packaging or to seal it in a bag and rest it on top of ice. The second is to unwrap the fish and place it on top of a layer of plastic on an inverted plate or saucer and set it over the ice. Either way, the fish should not come in direct contact with the ice.  Check out our “How To Store Seafood” Video on shoprite.com/seafood

Can I freeze my fish?  

Absolutely.  First, Rinse and drain your fish.  Next, wrap fish tightly in plastic wrap or a similar moisture-proof material. Keep as much air as possible out of the package. Over‑wrap packaged fish with freezer paper or aluminum foil to protect the plastic wrap.  Then, place fish in zippered plastic freezer bags. Press the bag gently to remove air. Seal the bag. Over‑wrap packaged fish with freezer paper or aluminum foil to protect the freezer bag.

Fish will freeze quickly in single layers. A 1‑inch thick package will freeze completely in about 16 hours. Thicker packages or packages stacked on top of each other during freezing will take several hours longer.

How do I thaw seafood?

Thaw frozen seafood in the refrigerator (about 18 hours for a 1‑inch thick package) or under cold running water (about 1 hour for a 1‑inch thick package). Don’t thaw frozen seafood at room temperature or under warm running water. The thinner parts of the seafood thaw faster than thicker parts, and the outer edges may start to spoil before the center has thawed.

Why do you sell imported seafood?

The ocean waters are a global resource yielding a wide variety of seafood options.  At ShopRite, we source our seafood from the best fishing locations in the world and ensure rapid arrival at our stores, providing our customers with only the freshest seafood.  And Sustainability is a priority with ShopRite.  We are unwavering in our mission to keep our seafood selection plentiful and safe for generations to come. Which is why, we are proud to say that we are partnered with the Marine Stewardship Council (MSC) and the Global Aquaculture Alliance (GAA) to increase the amount of certified sustainable seafood that it sources for our stores.   

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