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MyWebGrocer Privacy Policy

MyWebGrocer Privacy Policy

MyWebGrocer is committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have requests concerning your personal information or any questions please contact us at

Please note that the practices of MyWebGrocer, its affiliates, and agents, with respect to data collected and used by MyWebGrocer in connection with this website and all other websites of MyWebGrocer and its affiliates with links to this policy are governed by this online privacy policy (“Privacy Policy”) as amended from time to time, and not the privacy policy in effect at the time the data was collected. Please regularly review our Privacy Policy.

If you have objections to the Privacy Policy, you should immediately discontinue use of the Site and the Products and Services enabled by the Site.

Information collected

MyWebGrocer collects the details provided by you on registration together with information we learn about you from your use of our service and your visits to our web site and other sites accessible from them. We also collect information about the transactions you undertake including details of payment cards used.

We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site usage which enables us to improve the services we provide.

Access to Retail Loyalty Card information

We will access the information recorded through the use of your retailer loyalty program to help us improve our services, target advertising and make our communications to you more relevant.

For instance, if you use our online grocery service, whenever you buy products at your local grocery store using your loyalty card, we can automatically add it to your “favorite products” list for the online service.

Use of your information and your preferences

We will use your information to provide and personalize our service. We will also use your contact details to regularly communicate with you. We may use your information to send you offers and news from MyWebGrocer and services or those of other carefully selected companies which we think may be of interest to you. We may contact you by post, email, telephone or fax for these purposes.

Once you have registered to use, you will be provided with access to a “Preferences” page that will allow you to tailor our commercial communications to your preferences.

To change your preferences simply click “Sign In” on the top menu bar. Once you have signed in you will see a “Preferences” link on the menu bar. Click “Preferences” and a page will load titled “Update Registration”. If you do not want to receive commercial communications from us, please select your choices by using the boxes available on that page.

We like to hear your views to help us improve our service. From time to time, we may contact you by post, email, telephone or SMS to ask your opinions. Again, if you do not want to be contacted for this purpose, please make your choice on the “Preferences” page.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.

Disclosures of your information

Your information may be used by all MyWebGrocer companies. We will never pass your personal data to anyone else, except for any successors to our business and the suppliers that process data on our behalf both in the US and abroad. We may also use and disclose non-personally identifiable information for marketing programs, advertisers and partners.

MyWebGrocer displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.

MyWebGrocer does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

We may transfer information about you if MyWebGrocer is acquired by or merged with another company. In this event, MyWebGrocer will notify you before information about you is transferred and becomes subject to a different privacy policy by updating this page.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of MyWebGrocer terms of use, or as otherwise required by law.

Other web sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


“Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. MyWebGrocer uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, target advertising, to provide the mechanisms for online shopping and to enable traffic monitoring.

We use both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As described above this will restrict the online MyWebGrocer services you can use.

Click here to opt-out of targeting advertising through our partner Double Click:

Clear Gifs (Web Beacons)

We use clear gifs on our sites from Google Analytics, Double Click DART and Quantcast and other 3rd party vendors. This enables us to gauge the effectiveness of our services and marketing programs and ad targeting.


Mobile Device Unique Identifier

When connecting to MyWebGrocer via a service provider that uniquely identifies your mobile device, MyWebGrocer may receive this identification and use it to offer extended services and/or functionality. Certain MyWebGrocer services may require our collection of your phone number. We may associate that phone number to the mobile device identification information. However, we will not use that phone number or share your number for the use of telemarketing.

Physical Location

When you download our mobile applications, MyWebGrocer obtains your consent to use information for pinpointing technology such as GPS and cell tower information. MyWebGrocer may use and store this information, in combination with other location-based information such as IP address, billing postal code provided by your carrier or registration location, to provide enhanced location based services, serve location-targeted advertising, search results, and other content.


The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we received the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.

Website Terms & Conditions

This website (the “Website”) is operated by MyWebGrocer on behalf of Wakefern Food Corp. (“Wakefern”). These Terms & Conditions apply to your use of this Website and also apply to: (a) all websites owned and/or provided by Wakefern, including without limitation the ShopRite Partners in Caring®, Price Rite®, The Fresh Grocer®, ShopRite Delivers ® and Wakefern Food Corp. websites and all services offered on or through this Website or any Wakefern website (“Services”); (b) all software offerings and applications owned or provided by Wakefern and/or available on or through this Website or any Wakefern website (“Software”); (c) web pages, data, text, images, photographs, graphics, audio, video, and documents including, without limitation, offers and coupons, gift cards, marketing materials, press releases, and other information and content available on or through or submitted on or through this Website or any Wakefern website; and (d) all social media pages operated by Wakefern, regardless of whether available on a Wakefern-owned site or a site owned by a third party (Instagram, Twitter, Facebook, Pinterest, etc.).By accessing the Website, you acknowledge that you have read and understand these Terms & Conditions, accept them, and agree to be legally bound by them. You should not use the Website if you have any objections to any of these Terms & Conditions.

Wakefern may revise these Terms & Conditions and the Privacy Policy see: [Privacy Policy] over time as new features are added to the Website or as Internet law and standards evolve. We will post these changes but recommend that you read these Terms & Conditions periodically when you visit the Website.

Your continued participation on this Website indicates your acceptance of these Terms & Conditions, including your acceptance of the Privacy Policy and of the collection, use, disclosure, management and storage of your Personal Information (as defined in the Privacy Policy).

If you have any objections to any of these Terms & Conditions, you should immediately discontinue use of the Website.

Other Terms: Some areas of this Website may have additional rules, guidelines, and/or other terms and conditions that apply to your access and/or use of that area of the Website and that may be revised from time to time (“Other Terms”). If there is a conflict or inconsistency between any of these Terms & Conditions and the Other Terms, the Other Terms shall take precedence with respect to your access and use of that area of the Website.

Use of the Site: Certain areas of the Website may be restricted to authorized users who may be required to use a password. You agree that you will not share any password(s) or any other Website access information. You agree that you will be responsible for maintaining the confidentiality of your password(s) and any other Website access information, and that you will be responsible for any and all activities that occur as a result of using your password(s) and/or other Website access information. You further agree that you will notify Wakefern immediately in the event that you discover any unauthorized use of your password(s) or other Website access information.

You agree that you will not access or use the Website in any manner that could damage, disable, impair or cause undue burden on the Website and/or its host, servers, network, systems or other users. You agree that you will not attempt to interfere in any way with the operation of the Website (including with the delivery of any Services), that you will not transmit any virus or worm to the Website, that you will not use any spider, robot, data mining tool or other automatic device, or any other manual process or means, to access the Website and/or its servers or systems to extract, download, monitor, gather, transmit or copy any of the data or material on the Website (including, without limitation, account information, product listings, images, descriptions or prices), or for any other unauthorized purpose; and that you will not engage in flooding, spamming, mail-bombing, crashing or otherwise sending unsolicited email to other users of the Website. You further agree that you will not attempt to access data that is not intended for your use, that you will not attempt to log on to a server or account that you are not authorized to access, and that you will not probe, scan or test the vulnerability of any system or network related in any way to the Website without authorization.

Software: You acknowledge that these Terms & Conditions govern your use of any Software provided by Wakefern and/or made available through the Website, whether or not there are license agreements and/or end user agreements. Unless otherwise agreed in writing, you acknowledge that (1) your use of the Software shall be only for personal and/or noncommercial purposes; (2) you shall not attempt to alter or modify the Software ; (3) you shall not reverse engineer, decompile, or otherwise attempt to gain access to the source code for the Software; (4) you shall not attempt to circumvent or disable the Software or its intended purpose; and (5) you shall not copy, sublicense, assign, transfer, distribute, transmit or otherwise use the Software without the prior written consent of Wakefern.

Services: Wakefern may change or eliminate Services offered on or through the Website at any time without notice. Wakefern makes no representation that any Services are available for use in your location, and a reference to Services on the Website does not imply that the Services will be available to you and/or in your location.

Privacy: For our full Privacy Policy, see: [PRIVACY POLICY]

Copyright and Permissions: Please feel free to browse the Website. In general, and unless otherwise posted, you may review and print copies of material from the Website, provided that the material (1) is used only for non-commercial purposes, and (2) retains, without alteration, all copyright, trademark, and other proprietary notices displayed on the material as posted on the Website.

You are not permitted to make or distribute copies of material on the Website for any commercial purpose without prior written permission from Wakefern. None of the material contained on the Website (including all software, HTML code, and other code) may be reverse-engineered, disassembled, decompiled, transcribed, stored in a retrieval system, translated into any language or computer language, retransmitted in any form or by any means (electronic, mechanical, photo-reproduction, recordation, or otherwise), resold or redistributed without the prior written permission of Wakefern. Except as otherwise noted, all content of the Website is:

Copyright © 2013 Wakefern Food Corp. All rights reserved. Wakefern has a policy of terminating services to users who willfully and/or repeatedly infringe. For further information regarding permission to use material from the Website, please contact us at

Trademarks: Many of the trademarks/service marks and/or logos (collectively the “Marks”) displayed on the Website identify the services and products of Wakefern and related organizations, and inform the public as to the source of those services and products. Your misuse of any Mark is strictly prohibited, including without limitation, your use of Marks in any of the following ways:

  • In a manner likely to cause confusion;
  • To identify your products or services;
  • In, as, or part of your own trademarks or service marks;
  • In a manner that inaccurately implies a sponsorship, endorsement, or other connection with your products, services or other activities; or
  • In a manner that disparages or dilutes the Marks.

You agree not to display or otherwise inappropriately use the Marks without prior written permission from Wakefern. Please make such requests by email to We will evaluate your request and respond as soon as possible.

Submissions by You: In the event that you transmit or post any content, including any text, graphics, software, music, sound, photographs, videos, messages, comments, feedback, data, information, or other materials (collectively, the “Content”), on or to the Website, you (1) represent and warrant to Wakefern that you have obtained all necessary licenses, consents, waivers, releases, authorizations and/or permissions to post or transmit such Content; and (2) grant to Wakefern an irrevocable, worldwide, nonexclusive, perpetual, fully sub-licensable, royalty- free right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, transmit, publicly perform, and publicly display such Content (in whole or part) and/or to incorporate it (in whole or in part) in other works in any form, media, or technology now known or later developed. You acknowledge that any Content submitted by you may be handled by Wakefern on a non-confidential basis.

Social Media Policy:

From time-to-time and on certain websites owned by Wakefern or third parties (e.g. Instagram, Facebook, Twitter, Pinterest), Wakefern may establish a social media page (the “Page”) dedicated to one or more of its brands. The Page is intended to provide a place for Wakefern’s community to exchange information and ideas. Your use of the Page is governed by this policy, the relevant website owner’s Terms of Use and all applicable laws, including, without limitation, intellectual property laws and privacy laws. You are responsible for all content you disseminate or transmit through or by means of the Page

Wakefern and its designees will have the right (but not the obligation) in their sole discretion to edit, refuse, remove, or move any content that is available via the Page or to refuse access to the Page at any time and for any reason without notification. Without limiting the foregoing, Wakefern and its designees will have the right to remove any content that Wakefern considers, in its sole discretion, objectionable, whether for legal or for other reasons. In particular, Wakefern reserves the right to remove from the Page any content that: (1) appears to violate the website’s Terms of Use or any other policies or terms that govern use of the site or any applicable laws; (2) is off-topic, in bad taste, disrespectful or contains offensive language; (3) disrupts the normal flow of dialogue or otherwise negatively affects other users’ ability to engage in real-time exchanges; (4) impersonates any person or entity; falsely states or otherwise misrepresents your affiliation with any person or entity; intentionally omits, deletes, forges or misrepresents transmission information; or otherwise manipulates identifiers to disguise the origin of any content transmitted through the Page; (5) name-calls, insults, taunts, ridicules, mocks, bullies, electronically stalks or otherwise harasses another Page user or attacks the character or damages or has the potential to damage the reputation of another user; or (6) contains the first and last name or any other identifying information of any individual, including without limitation, where they work or the exact address where they live.

Users who cause disruption are not welcome on the Page. If Wakefern believes you are posting with the intent to cause disruption or harm, your actions may result in a warning, a suspension, or a permanent ban from participation in the Page. Banning is done at Wakefern’s discretion and is the result of our sole judgment of a user’s demonstrated inability or disinclination to follow any of the website’s terms and other policies that govern the site. Wakefern will not be liable to you or any third party for the consequences of any termination of your use of or access to the Page.

Wakefern is free to use any ideas, concepts, know-how or techniques contained in the content you post to the Page, whether you restrict its distribution or not, for any purpose whatsoever, including, but not limited to, developing, manufacturing and marketing products using such information, without compensation or any other obligations to anyone, including yourself.

The Page may contain the opinions and views of other users, which Wakefern does not endorse and for which Wakefern is not responsible. Wakefern is also not responsible for the accuracy of any content posted on the Page, including without limitation any content relating to health and nutrition, and you bear all risks associated with the use of any content, including any reliance on the accuracy, completeness or usefulness of such content.


Your dealings with third parties found on or through the Page are solely between you and those third parties. Wakefern does not make any representations or warranties with respect to any goods or services that may be obtained from such third parties, and Wakefern will have no liability with respect to any loss or damage of any kind incurred as a result of any dealings between you and any third party or as a result of the presence of such third parties on the Page.

Disclaimers: Wakefern posts Software, information and material on the Website for your personal use. But none of the material on the Website is intended, nor should it be construed as, professional advice of any form.

We may also provide links to other websites that we hope you will find helpful. We do not control the material presented in other websites, however, and we do not vouch for or assume responsibility for the accuracy of such material.


Unless stated otherwise, Wakefern intends that any and all items advertised on this Website be readily available for sale at or below the advertised price. Items advertised with rebates may be subject to conditions and limits imposed by the manufacturer. Some quoted prices may vary in some stores. Some items may be similar, but not exactly as illustrated on this Website. Unless otherwise indicated, rain checks will be used when advertised products are unavailable and will be redeemable for advertised or comparable items. Wakefern reserves the right to limit quantities on all items advertised on this Website.

Indemnification: You shall indemnify and hold harmless Wakefern, its affiliates, officers, employees, and agents, from and against any and all liability, losses, claims, demands, disputes, damages, and costs of any kind, including, without limitation, reasonable attorneys’ fees and costs of litigation resulting from or in any way connected with your use of the Website, including any Software and/or Services offered through the Website, Content that you submit through the Website, and/or your breach of any of the provisions of the Terms & Conditions and/or the Privacy Policy.

Intellectual Property Limitation of Liability: Wakefern respects the intellectual property of others, and we ask visitors to our Website to do the same. If you believe your work has been used in a way that constitutes copyright infringement, the following information in the form of a written notification (pursuant to 17 U.S.C. § 512(c)) must be provided to the designated Copyright Agent of Wakefern:

  • Identification of the copyrighted work(s) that you claim has been infringed;
  • Identification of where the material that you claim to be infringing is located on the Website;
  • A statement that you have a good faith belief that use of the disputed material is not authorized by the copyright owner, its agent, or the law, including the law of copyright fair use;
  • A statement that the information in the notification is accurate, and under penalty of perjury, that you are the owner of an exclusive copyright that is allegedly infringed or are authorized to act on the copyright owner’s behalf;
  • Your address, telephone number, and e-mail address; and
  • Your physical or electronic signature.

The designated agent of Wakefern for notification of claims of copyright infringement on this Website can be reached as follows:

Address: Designated Agent for Intellectual Property

Wakefern Food Corp. 505 Division Street Elizabeth, NJ 07207 Telephone: 908-527-7716 Fax: 908-527-3766 E-mail:

Similarly, if you believe any of your trademarks or service marks have been infringed, or if you believe that your image has been used without your consent, please notify the designated agent of Wakefern.

Dispute Resolution: Any action based on a breach of any provision of these Terms & Conditions shall be brought to the federal or local courts presiding in New Jersey, United States, whichever is appropriate, and to whose jurisdiction you consent in such an action. If a breach is found by the court, the court shall have the right to issue an injunction, and grant to Wakefern its damages and attorneys’ fees and such other and further relief as the court may deem appropriate.

Applicable Laws and Jurisdictional Issues: The Website shall be governed by the laws of the United States, including federal copyright and trademark laws, and the laws of the State of New Jersey applicable to contracts entered into and to be wholly performed therein without regard to conflict of laws or choice of law principles. By visiting and using the Website, you consent to the jurisdiction of the courts presiding in New Jersey and you agree to accept service of process by mail. You hereby waive any and all jurisdictional and venue defenses that might otherwise be available.

Compliance with Laws: You agree that you will not use the Website or the Software or Services provided on or through the Website for any purpose that is prohibited by these Terms & Conditions or that is unlawful. Further, you agree not to access, download, use or export the Website or Software or Services provided on or through the Website, in violation of U.S. export laws or regulations, or in violation of any other applicable laws, rules or regulations. You agree to comply with all export laws and restrictions and regulations of any United States or foreign agency or authority, and not to directly or indirectly provide or otherwise make available the Website or Software or Services provided on or through the Website in violation of any such restrictions, laws, rules or regulations, or without all necessary approvals.

Force Majeure: Notwithstanding any other provision contained in these Terms & Conditions, in the event that the performance of any obligation of Wakefern is prevented due to acts of God or any government restriction, wars, hostilities, blockades, civil disturbances, strikes, lockouts, or any other cause beyond the reasonable control of Wakefern, then Wakefern shall not be responsible to you for any failure or delay in the performance of its obligations. Wakefern shall promptly notify you of such force majeure condition. The terms of this clause shall not exempt, but merely suspend, Wakefern from its duty to perform until as soon as practicable after a force majeure condition ceases to exist.

Headings: The headings of each of these Terms & Conditions are for convenience of reference only. Such headings shall be ignored in the interpretation or construction of any of these terms and conditions.

No Assignment: You may not assign your rights or obligations under this Agreement without the prior express written consent of Wakefern.

Invalidity of Provisions: In the event that any portion of these Terms & Conditions is held to be unenforceable, the unenforceable portion shall be construed in accordance with applicable law as nearly as possible to reflect the original intention and the remainder of the provisions shall remain in full force and effect.

No Waiver: Any failure by Wakefern to insist upon or enforce strict performance of any provision of these Terms & Conditions shall not be construed as a waiver of any provision or right.

Changes to the Terms & Conditions: No changes to these Terms & Conditions shall be made except by a revised posting on this page, and no advice or other information provided by the Website or its representatives to any user in any manner which is not posted on this page will constitute any amendment of, waiver or change to these Terms & Conditions, unless such an amendment, waiver or change is in writing from an authorized officer or representative of Wakefern.

Complete Understanding: These Terms & Conditions constitute the entire understanding between Wakefern and you with respect to the Website.


If you have any questions about our Terms & Conditions, please contact us by e-mail at

Last Modified: [10/21/15]


Privacy Policy

This Privacy Policy is a part of the Terms & Conditions of this website (the “Website”) which are binding on all Website users and participants in the ShopRite® Price Plus® Club. The ShopRite®, ShopRite Partners in Caring®, Price Rite®, and Wakefern Food Corp. websites are operated by MyWebGrocer on behalf of Wakefern Food Corp. (“Wakefern”). Please review MyWebGrocer’s privacy policy posted at to understand how your information is collected and used by MyWebGrocer on our sites. Please also review the privacy policy of Third Solutions LLC, which maintains and operates the digital receipts service available to ShopRite® Price Plus® Club participants at

Wakefern’s policy is to respect and protect your privacy. Wakefern therefore exercises precautions to maintain the confidentiality of information that you provide to us.

We may gather certain types of personally identifiable information, such as your name, e-mail address, street address or other postal mailing address, telephone number(s), purchase information and history, and if you request check acceptance privileges at our stores, your checking account number and/or driver’s license number (collectively, “Personal Information”). It is therefore important for you to know how we collect, use, disclose, manage, and store the Personal Information that you may voluntarily provide to us, as well as the information that is collected passively on the Website.

This Privacy Policy sets forth Wakefern’s current policies and practices with respect to Personal Information of Website users and ShopRite Price Plus Club participants. Your continued participation on this Website and in the ShopRite Price Plus Club indicates your acceptance of this Privacy Policy and of the collection, use, disclosure, management and storage of your Personal Information as described below.

If you have any objections to this Privacy Policy,
you should immediately discontinue
use of the Website.

ShopRite Price Plus Club participants with objections to this Privacy Policy should follow the procedures set forth in the “Opt-Out Procedures” section below.

Collection and Use of Information
We may collect and use aggregate sales information to analyze sales trends. Aggregated information is not covered by this policy because it does not identify any individuals.

You may browse the Website without providing any Personal Information.

We do not collect Personal Information about you except when you provide it, such as when you:

• use your ShopRite® Price Plus® Club card
• click “CONTACT US” on the Website to send us a message
• order a gift card or a holiday platter
• sign up to receive e-mails
• use the Website to create a personal shopping list or save recipes
• request a rebate
• enter a sweepstakes
• use on-line coupons or coupons via your mobile phone
• use iPhone applications for viewing circulars and managing shopping lists

Wakefern collects information about purchases made in ShopRite stores and on the ShopRite website by ShopRite Price Plus Club members. This information allows us to send coupons and information about special offers that will be of interest to you, and inform you of product safety recalls. In the event of an urgent recall of a product you purchased with your ShopRite Price Plus Club card, when practical, the Personal Information you provide may be used to contact you through an automated telephone messaging system or by other means. Please make sure to tell us if your contact information has changed. We will use reasonable efforts to notify you, but we cannot guarantee that you will receive notification of every recall through our service. Click here to access information regarding product recalls on our website.

If you place an order through the Website, you will be asked to submit certain Personal Information, including your full name and address, as well as financial information such as your credit card number. This financial information is collected by a third party that is clearly identified. The collection of this financial information is subject to the third party’s privacy policy, so we recommend that you take the time to review that privacy policy.
Additionally, we may post information about career opportunities on the Website. If you are interested in these opportunities, you can submit an application online. We make reasonable efforts to review the applications in a timely fashion.We will not distribute or share Personal Information submitted in relation to employment with any third party without your consent.

We may use your Personal Information to provide you with coupons, promotions, the products and services you request, and to respond to your suggestions and questions.

We may also use your Personal Information to notify you about new products and features that we think may be of interest to you. We may also use your Personal Information for operational and business purposes, or to find out how we can improve our organization and Website via surveys or online tracking mechanisms. We use aggregate Personal Information collected directly during any registration process and via “cookies” to help us evaluate and modify existing services and features.

This Website uss “cookies” to obtain non-Personal Information from online visitors in order to improve their online experience and facilitate their visit within the Website. Cookies are small files stored as text on a computer hard drive. Websites can use cookies to recognize repeat visitors, and track usage behavior and compile aggregate data that will allow content improvements. If a visitor does not want information collected through the use of cookies, most browsers allow the visitor to reject cookies. We may share non-Personal Information obtained via cookies with our advertisers and affiliates.

Clear Gifs
We use clear gifs on our websites from Google Analytics and other third party vendors. This enables us to gauge the effectiveness of our services and marketing programs and ad targeting.

Mobile Device Unique Identifier
When you use a mobile device to connect to our websites via a service provider that uniquely identifies your mobile device, we may use this unique identifier to offer you extended services and/or functionality. Certain services may require the collection of your mobile phone number. We may associate that mobile phone number with the mobile device unique identifier. We may also share your mobile phone number with certain select third parties, unless you choose to opt out of such use as described below.

Physical Location
When you download our mobile applications, we may use and store GPS and cell tower information relating to your mobile device, in combination with other location-based information such as your IP address, your billing postal code provided by your carrier, or your registration location, to provide enhanced location-based services, and to serve location-targeted advertising, search results, and other content.

Disclosure of Information
We may share Personal Information with third parties that we engage, and with whom we have written agreements regarding the confidentiality of Personal Information, to help us provide tailored promotions and marketing offers and to improve our digital services, including communications to you via e-mail and mobile telephone, as well as through the Website (“Digital Services”). Other than as set forth above, we will not sell, exchange, rent, lease or otherwise disclose your Personal Information to any third party without your consent. In particular, we do not share Personal Information with third parties for their marketing or promotional use, except as part of a specific program for which you make the choice to participate. For example, we may offer coupons that require you to fill out an advertiser survey in order to be eligible to receive the coupons. We will provide the information to the advertiser, but only when you have chosen to participate. However, Wakefern may disclose Personal Information in special cases: (1) when we have reason to believe that disclosing this information is necessary to investigate, identify, contact, or bring legal action against someone who may be intentionally or unintentionally: (a) causing injury to Wakefern or to a third party; (b) interfering with the rights of Wakefern or a third party; and/or (c) threatening the physical safety of any person; (2) when we believe in good faith that the law requires it, such as to comply with a court order, subpoena or warrant; (3) to our affiliates; and (4) to any third party who may acquire Wakefern.

In the Event of Merger, Sale, Acquisition or Change of Control
We reserve the right to transfer or assign the Personal Information that we have collected from you in the event of a merger, acquisition, sale, or other change of control.

Procedures to Review Your Personal Information and to Opt-Out
You can always contact Wakefern if you wish to review any Personal Information we may have about you. If we have Personal Information about you, we will provide you with a readable copy of such Personal Information at no charge. Factual errors in your Personal Information, including out-of-date information, can be corrected by sending us a request that credibly shows our error. To protect your privacy and security, we take commercially reasonable steps to verify your identity before granting access to Personal Information or making corrections.

Also, you may always opt-out of receiving communications from us. If you do not want your Personal Information to be shared with third parties in the manner discussed in this Privacy Policy, please contact Wakefern by using the “Update Your Profile” function in the Price Plus® Club section of the ShopRite® website (, by using the “Contact Us” page on this Website, by calling 1-800-SHOPRITE, by visiting the Customer Service Desk in any of our stores, or by writing to the following address:

Wakefern Food Corp.
Customer Service Department
P.O. Box 7812 Edison, NJ 08818

If you are receiving e-mail messages from us and do not wish to receive any more, use the links on the bottom of the e-mail message to make changes to your e-mail preferences. If there are no links, follow the instructions at the bottom of the message. When we receive your notification that you want to opt-out, we will process your request as soon as possible. Please note, however, that if you direct us not to share your Personal Information, you may not be eligible for certain ShopRite Price Plus Club promotions that require data about individuals.

Security of Information
The Personal Information collected through the Website is maintained by MyWebGrocer in a manner consistent with current industry standards. Your Personal Information is protected in several ways. Your Personal Information resides on servers that are protected by physical and electronic safeguards. Certain payment information and other Personal Information is encrypted using secure socket layer technology (SSL) in an effort to prevent unauthorized parties from viewing such information when it is transmitted to us.

In order to most efficiently serve you, credit card transactions are handled by established third-party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order. Financial transactions related to your purchases from the Website are handled by clearly identified third parties: please visit their websites to familiarize yourself with their terms and conditions and with their privacy policies. Information relating to your financial transactions will not be maintained on Wakefern servers.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Website cannot be guaranteed; (c) any such information and data may be viewed or tampered with in transit by a third party; and (d) WHEN YOU TRANSFER ANY INFORMATION TO US, YOU DO SO AT YOUR OWN RISK. YOU ARE RESPONSIBLE AT ALL TIMES FOR MAINTAINING THE CONFIDENTIALITY OF ANY PASSWORD OR OTHER ACCESS INFORMATION.

 Wakefern agrees to notify individuals of any privacy/data breach when required to do so by law or regulation.

Links to Third Party Websites
The Website may contain links to the websites of third parties not affiliated with Wakefern, including without limitation, Continental Airlines and VeriSign Inc. You understand, acknowledge and agree that these links are provided solely as a convenience to you and not as an endorsement by the Website or Wakefern of the content, advertising or business practices. Wakefern is NOT responsible for the privacy practices or the content on any of these other websites, including any websites that may indicate a special relationship or “partnership” with Wakefern. Wakefern does not disclose unique identifiers to those responsible for the linked websites. The linked websites, however, may collect Personal Information from you when you link to their websites. This collecting of information is not subject to the control of Wakefern. To ensure protection of your privacy, always review the privacy policies of the websites you visit by linking from the Website.

Third Party Advertisers
Third party ad servers or ad networks may display advertisements as part of our Digital Services. These third party ad servers or ad networks use technology to send the advertisements and links that appear on the Website directly to your browser. When you click on the ad, your IP address will be received automatically by the ad server, using technologies that may include cookies, JavaScript and web beacons to personalize the ad content and to evaluate the effectiveness of the ads. Sometimes advertisers are seeking a target audience. For example, an advertiser may ask us to show an ad to users in a particular age group; if you respond to that ad, the ad-server may determine that you are part of the audience they are trying to reach. We recommend that you review the privacy policies of our third party advertisers, for which we are not responsible.

Wakefern’s Privacy Policy does not apply to, and we cannot control the activities of, third party advertisers.

International Users
The Website is hosted in the United States and intended for use in the U.S. If you are accessing the Website from a location outside the U.S. and that location has laws or regulations regarding the collection, use and/or disclosure of Personal Information that is different than U.S. laws and regulations, please be advised that your continued use of the Website, which is governed by U.S. law (as stated in the Terms & Conditions), indicates your consent to the transfer of your Personal Information to the U.S.

Our Commitment to Children’s Privacy Protecting the privacy of the very young is especially important. We never collect or maintain information at the Website from persons we know to be under age 13. Please do not communicate with or contact us if you are under age 13. By your participation in our Website activities, you certify that you are at least 13 years of age and meet all other eligibility requirements of the Website. If we learn that Personal Information relating to someone under the age of 13 has been collected on the Website, we will take appropriate steps to delete such information.

Changes to this Privacy Policy Wakefern may revise this Privacy Policy over time as new features are added to the Website or as Internet law and standards evolve, and this will be reflected by the “Last Modified” notice below. We will post those changes prominently but we do recommend that you read this Privacy Policy periodically when you visit the Website. Changes will not apply retroactively to Personal Information that was collected before the changes to the Privacy Policy,except as may be required by law.

Last Modified: May 10, 2013